Google: Stop Singling Out RankBrain, Search Is More Complex Than One Thing

I love it, Google makes a big deal of RankBrain back in 2015 and since then has been trying to get SEOs to focus on other things, outside of RankBrain. I mean, Google is right – SEOs should really not focus on RankBrain. It is a query interpretation algorithm and doesn’t directly influence ranking.

from Search Engine Roundtable https://ift.tt/2REersO