Google: We May Smear Desktop Signals Into Mobile First Index

Google’s Gary Illyes also said yesterday during the SMX mobile-first panel that while this whole mobile-first index is up in the air, they may decide to “smear” some desktop signals into the mobile-first index…

from Search Engine Roundtable http://ift.tt/2ruZGuM

Google: We Are Rewriting Our Page Speed Algorithm For Mobile

One of the more confusing things around the mobile first index is will page speed be a factor or not when it launches. Google has said no, it won’t be and then they said yes it will be.

It seems like Google is reworking how their measure page speed…

from Search Engine Roundtable http://ift.tt/2t15Dlp

Google’s Two Pronged Approach To Search Spam: Ignore vs Penalize

We’ve known for some time now that Google sometimes selects to ignore spam and sometimes selects to penalize the spam (i.e. devalues vs demotes). The topic came up again when we covered how Gary from Google talked about how they ignore Forbe’s link spam…

from Search Engine Roundtable http://ift.tt/2rqVJax

Google Animated Logo For ICC Champions Trophy 2017

You can now play cricket on the Google home page in the United States. It is for the ICC Champions trophy and it is pretty fun. Truth is, I never played cricket and I have no clue what to do outside of just swing the bat, but it is fun nevertheless…

from Search Engine Roundtable http://ift.tt/2rmuOkU