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How to spend the right resources on the best customers
Customer retention is more challenging than ever. Analyzing customer lifetime value (CLV) can help. Here are some tips for CLV modeling.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2X3t3FQ
3 lessons app marketers can learn from Gen Z dating trends
What can forward-looking app marketers learn from Gen Z’s virtual dating trends? The insights we discovered should make any marketer want to swipe right.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2RXRKQ1
4 ways to get mid-funnel impact out of your brand campaign
Airbnb tested video campaigns as a way to encourage people to book their next trip. Here are four tips they uncovered for making actionable brand campaigns.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2S3wCrI
3 ways the digital traveler is changing — and 3 ways marketers can keep up
The digital revolution has transformed the travel industry. We dig into the travel data to understand what these changes mean for travel marketers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Bznplk
5 principles of effective mobile landing pages for travel marketers
Do you spend enough time on mobile design? Here are five principles for effective mobile landing pages to help you focus on areas that need attention.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2GzxCln
Want to earn user trust and drive marketing results? Start with these steps
How consumers think about their data and privacy has fundamentally changed. In short, we’re facing a trust crisis. Here’s what you need to know.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2TG8wVI
A new way to think about online video’s role in the purchase funnel
People are turning to online video at every stage in the purchase funnel. Discover what this means for your brand.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Rmuivw
How to create a product story that unfolds over time — and drives results
The Adidas marketing team tried YouTube’s video ad sequencing tool to create a personalized, dynamic video funnel that would move its target audience.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2CRrbqr
How one auto retailer gets people into the store by helping them at home
Getting the keys to a new car requires a visit to the dealership, but thanks to digital media, the auto retail process has changed significantly.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2CAM5K6
The key to assisting your customers is a smarter approach to analytics
All the data analysis in the world won’t lead to business growth if you can’t turn it into insights. Improve your analytics strategy with these four steps.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Ubiyhn
Seo ekspert og seo spesialist
Niels Syvander Baardseth
Birgitte Hammers vei 3f
1167 Oslo
Inside Google Marketing: How we drive impact around sustainability and crisis response
Learn about Google’s approach to sustainability and crisis response through its campaigns, programs, and partnerships.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2FFe5PV
How technology helped Major League Baseball field a more cohesive marketing team
Major League Baseball Senior VP of Marketing reveals how collaborative marketing is a victory for the league and its customers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2TLi6pQ
Forget storytelling. 2019 will be the year of storyselling
Discover how direct-to-consumer brands are translating direct response video campaigns into millions in sales.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2TQuKE5
How online video has transformed the world of sports
Online sports videos have completely changed the way sports fans follow their favorite teams and athletes.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2D7w3c2
3 unexpected reasons baby boomers are turning to YouTube
To better understand baby boomers, we talked to a group of them to discover how and why they’re using YouTube.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Cic1Kr
Inside Google Marketing: 3 ways we think about SEO
Google owns thousands of websites. We don’t always get search engine optimization (SEO) right, but have discovered 3 things to help with your website SEO.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2D3i86T
How to get the most out of programmatic reservations: Prepare in advance
To reap the benefits of programmatic selling, digital publishers need to analyze their current workflows and consider organizational changes.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2TznxIk
CES 2019: The marketers’ guide on tech trends to watch
The 2019 Consumer Electronics Show (CES) is upon us. Senior VP of innovation at iProspect, shares the key tech trends marketers can expect.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2VDCM51
Appeal to the locals: 5 steps to reaching a global audience with your app
Here are 5 app localization and customization steps you can take that can help your app connect with users in a variety of international markets.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Vu2rg7