Here is a recap of what happened in the search forums today…
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Research shows that marketers who use machine learning technology are able to make smarter business decisions that drive long-term growth.
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There are a nice number of SEOs and webmasters in the forums claiming they saw huge changes in terms of their rankings in Google starting on November 22nd or so. Since it was Thanksgiving day and traffic is always off on holidays, I wanted to wait it out. But there are many claims of an update, possibly a reversal of the Medic Update for some that were originally hit.
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This is not a joke, Google has officially launched showing zero search results – yes, showing no actual search results – for a some very specific types of queries. When someone searches for time/date, conversion or math related answers – Google may just show the answer with a button to click to see the search results.
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Google’s John Mueller said on Twitter that even if you make a mistake and do keyword stuffing or some other spammy mistake on your site, it is still possible for the site to rank in Google because of the positive things the site is doing. “Usually we’re just ranking them because of other factors – getting one thing wrong doesn’t mean you’ll never show up in search,” John said.
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SEMRush posted a screen shot of Google showing a query expansion feature, like the people also ask feature, for video carousels. It is titled “related videos” and shows you different queries you can try in Google to show more related videos in the Google search results.
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A week or so ago, Google told us that they released an update to Google My Business Insights that would result in us getting improvements in terms of how soon we see fresh data from the analytics tools. Well, Google misspoke and now we are told we won’t see these improvements happen for at least 3 to 6 months.
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On Thanksgiving day today in the United States Google, Yahoo and Bing all have special logos or themes for the day. Google has a family of mice eating a thanksgiving dinner at the table together, Yahoo has a artistic turkey and Bing goes with the Thanksgiving day parade.
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Discover what the marketing team for the Pixel 3 launch discovered from their latest product launch campaigns.
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Google has made a design change to the way the local service ads appear in the mobile search results. They are a bit more slick now, with a more 3D look, lighter blue links, yellow stars instead of orange stars, circle green checks versus badges and a bit more.
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